Our Market is Your Market

One of the greatest strengths of Ride The Rockies (RTR) is the loyalty of the participants to the Tour and to those that support the Tour.

RTR Demographics:

  • 74% Male, 26% Female
  • Median Age: 52
  • Average Household Income: $100k – $150k
  • 49 states, 9 countries
    • 62% Colorado residents
  • 56% employed in professional/managerial positions
  • 34% first time riders
  • 69% married, 31% single
  • 86% have college degrees or higher
  • Eldest Rider: 82
  • Youngest Rider: 10

Attendance:

  • 2,000+ cyclists with a passion for cycling
  • 1,000+ supporters, volunteers & locals

Impressions:

  • The Denver Post published tour stories every day of last year’s tour
  • Daily and weekly newspapers throughout Colorado published stories about the tour
  • Stories and cyclist’s blogs ran daily on DenverPost.com during the week of the tour
    • In June 2017 alone, DenverPost.com received 22M page views and over 6.17M unique visitors
  • Over 5 months RideTheRockies.com received over 348,000 page views and over 60,000 unique visitors
  • Over 100 online media outlets picked up stories on Ride The Rockies