Each year on Ride The Rockies, numerous bicycle and bicycle component manufacturers travel with the Tour “demo-ing” their products. Ride The Rockies cyclists can test-ride products ranging from DT Swiss wheels to Parlee bicycles.
This is your chance to get on a bicycle or ride a new set of wheels that you have dreamed of trying!
Here’s how it works:
Each day of the Tour (starting on Registration Day) visit one of our Demo partners at the Headquarters Site.
If it’s a bicycle manufacturer, they’ll select a bike that fits you, adjust the saddle height, put your pedals on the bike and send you on your way.
The next day, you ride the demo bike while the manufacturer transports your bicycle. If it’s a wheel or saddle maker, they’ll remove your wheels and/or saddle and install their product on your bike.
The next day, you’ll ride on the new demo wheels or saddle while the manufacturer transports your equipment.
After enjoying the demo bicycle or bicycle component for the day, you’ll return it to the demo partner.
Most of the manufacturers do not charge a fee, though they may require a deposit charge on your credit card to be refunded upon the return of the product. The product demos are very popular, so many of the manufacturers take advance reservations at their tents on Registration Day.
Demo partners may offer their services for the entire week or just a couple of days, check back for a complete schedule and list of demos in the spring.
Ride The Rockies would like to thank the demos for their support in our charity efforts. Each partner has agreed to donate a high end item to our traveling silent auction during the Tour. All proceeds from the auction benefit The Denver Post Community Foundation.
Ride The Rockies is a fully supported Tour. Bike technicians will be available to assist you at aid stations should you have mechanical difficulties along the way. At a minimum however, you should carry and know how to use equipment to patch and change your tires. A special thanks to all of our bike shop partners for their support: