Branding Guidelines


Ride The Rockies (RTR) welcomes personal and professional coverage of our renowned cycling event. Please use our logo when relevant and with the integrity of our brand.

RTR utilizes two logos: the RTR business logo and its annual RTR tour-specific logo. The 2018 RTR Tour Logo has officially been released should be used from February 4 – July 1, 2018 when the tour is active. Additional use of the logo after July 1 is permitted for targeted, post-tour coverage only.

The 2018 RTR logo has three versions available for appropriate use below. Primarily, RTR’s main, full-color, logo should be used on a white background for maximum impact and clarity. In cases where the color logo or is not appropriate, the additional two versions are available for use.

Never attempt to recreate the logo – always use the artwork provided and adhere to the usage guidelines.

Have questions about how to properly use our logo or other RTR brand questions? Contact us at rgillette@denverpost.com.